Sherell Ra Sha Inc

Sherell Ra Sha (SRS), Iowa’s premiere fashion, entertainment and publishing company, is an African American Veteran and woman owned Iowa Corporation offering consignment and a multiplicity of services for you. It  is the umbrella of four interlocking visions: House of Sherell, Ra Sha Publications, Ra Sha Records, and CoSign.

Our Vision

“I don't design clothes. I design dreams." - Ralph Laurene

Our Vision

Our passion for fashion and philanthropy comes with a vision of helping families recover from poverty and natural disaster. With the support of partners and volunteers, we will host some of the most exciting events in the Des Moines area and make a positive difference in our community. Through its commercial quadrants, Sherell Ra Sha Inc will provide services in-store and online such as Style Concierges trained in the image industry, Personal Style Assessments, custom tailoring and alterations, apparel and accessory design, personal shopping, special ordering, product consignment, exclusive retail avenues, print and digital publishing, workshops and training for small business owners in the fashion industry, internships for fashion students, author and artist management, marketing and promotion, and web and image design.


Update: A True Survivor

In September of 2019 we were grateful to report that our founder was cancer free after a successful lumpectomy. Unfortunately, a second cancerous mode developed in January of 2020. This breast cancer was removed by mastectomy. We are grateful that our founder is once again on her way to becoming cancer free.



We stand in solidarity with Black Lives Matter.

We do not condone violence. We do love, trust, and believe in Christ Jesus.

We need to come together as a nation. Stop the killing. Stop the abuse. Black lives matter. No violence, but we need justice. When November comes, “VOTE.” – Deborah Morris

Purchase your t-shirt to support the cause!


Buy Women’s “We Are One People” t-Shirt (white)

Women’s Premium T-shirt. Shirt Color: White. Print Color: Black / Multi. Shirt Style: Classic.

45.00 $

Visit our new high fashion, Sherell Ra Sha Boutique at!

Get to Know Our Core Businesses

House of Sherell

House of Sherell

Iowa’s Premiere Fashion House manages our fashion design enterprise.

Ra Sha Publications

Iowa’s Premier Publisher manages the operations of our print publishing and corporate marketing visions. RSVP (Ra Sha Virtual Publications) is a department of Ra Sha Publications, which manages its digital and Online (virtual) publishing and viral marketing vision.

Ra Sha Records

Iowa’s Premiere Recording Company manages our music recording, publishing, and promotion visions.


Shenica Graham is releasing a limited single, Need of Prayer. Like Us on Facebook for a free download link!

Featured Designer

Ra Sha (Deborah Morris)

Ra Sha by Deborah MorrisIMG_20191009_174521US Army Veteran and gifted seamstress, Mrs. Morris is the Founder and CEO of Sherell Ra Sha, Inc. – the parent company of House of Sherell. From the age of six, Mrs. Morris carried the dream of launching a fashion mogul.

In 2007, she founded Sherell Ra Sha Inc, a consignment and service company with a vision of helping families recover from poverty and natural disaster. This leap secured the fact of faith in her vision. read more