House Of Sherell eStore

House of Sherell

House of SherellHouse of Sherell,  the premiere Iowa fashion house, manages the operations of Sherell Ra Sha’s fashion design enterprise and is pioneering a path to put Iowa on the fashion map. From showcase to runway and news to reviews, House of Sherell will be the standout leader of the Iowa fashion moguls. We specialize in high-end, custom-tailored, convertible (day-to-night) apparel and accessories.

Sherell Boutique  is your unique shopping experience for exclusive apparel and accessories from House of Sherell  designers Ra Sha, Raheem, & Renée (GSyndicates).


Signature Series

The House of Sherell signature is the convertible wardrobe. Take your style from day to night with minimal effort and save time in your busy schedule. Mix and match classic pieces with a bold color to give your look an instant pop. Smile. All will pause when you walk into the room.


A Perfect Fit Every Time

Custom tailoring is part of our passion. No more rack-rummaging for something that is almost right. Get a perfect fit from our custom tailor before you work your wow factor.


House of Sherell Founder / Owner & Senior Designer, Ra Sha (Deborah Morris)

Owner/Designer RaSha (Deborah Morris)Ra Sha by Deborah MorrisUS Army Veteran and gifted seamstress, Mrs. Morris is the Founder and CEO of Sherell Ra Sha, Inc. – the parent company of House of Sherell. From the age of six, Mrs. Morris carried the dream of launching a fashion mogul. In 2007, she founded Sherell Ra Sha Inc, a consignment and service company with a vision of helping families recover from poverty and natural disaster. This leap secured the fact of faith in her vision. The business saw its first major progress when Mrs. Morris enrolled in a fashion design program at Des Moines Area Community College in the fall of 2012. House of Sherell hosted its first fashion event on November 6th, 2013. The rest is history.

Ra Sha in the news: Ra Sha was most recently featured at the November 2013 House of Sherell Fashion Show & Banquet.


House of Sherell Senior Designer & GSIA Founder / Owner, Shenica Graham

shenicagrahamGSIA - Graham Syndicates of IowaMs. Graham is a lifelong student and apprentice of her mother, Deborah Morris – Owner/Designer of Iowa’s premiere fashion house, House of Sherell. She has designer genes and designer jeans! The GSIA collection is inspired by a love of bold looks that capture the heart in breathtaking moments and fuse elements from East and West vogues. Ms. Graham is the CIO of Sherell Ra Sha Inc and a Senior Designer for House of Sherell. Her designs are available exclusively from House of Sherell label, GSIA. Learn more about GSIA and shop GSIA now!

GSIA in the news: GSIA was most recently featured at the November 2013 House of Sherell Fashion Show & Banquet, and on the November cover of Haute Midwest magazine. If you missed it, attend the Spring line preview.


See What We’re Talking About

Check out our sister division‘s feature publication, Haute Midwest – Official Magazine of House of Sherell.

Haute Midwest Magazine


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